Work sheet:

I. Pay attention to the "visuals":

1) Compare the changed platform to the one of the other speakers on the days before (as you saw it when you watched the Arnold Schwarzenegger speech). What is different? What do you think is the intended effect?

2) What about the background?

3) How else is the content of the speech visually supported by the audience?

4) What about the camera work? How does he focus on the audience? Do you think he got a script of the speech beforehand so that he could support Bush's ideas visually? Why do you think so?

II. Pay attention to the "accoustics":

III. Contents

IV. Analysis:

1) What kind of "persona" does Bush play?

2) What is his target audience?

3) Find two rhetorical devices he uses and explain them.